Simple Co-Branding Agreement

This agreement will be reached between the “owner” and the “provider” by the November 16, 2011 deadline. Procedure for the proposed branding agreement model: a company may decide to cooperate with another company to equip one or more of its products with one or more products from the other company, which adds value to the replacement product resulting from such cooperation. It is a marketing strategy where the two companies derive the reciprocal benefits of combining the two brands. Customers are generally willing to pay a premium for such a hybrid product bearing the names of both companies. In the case of such an association, companies must enter into a co-brand agreement between them. Other important conditions are the payment of counterparties, taxes and review fees, as well as the terms of termination of the contract. As with any agreement, caution is required when drawing up the terms of the contract, in order to avoid unexpected debts. You can download the co-branding Agreement example here. A co-brand agreement mentions the effective date, identifies the parties and establishes the relationship between them.

It will also detail the procedures that companies will take together to design and implement their hybrid product with the co-brand. What is Co Branding or co-branding? An agreement between two or more companies where one company contracts with the other to cooperate in the joint promotion of a given product by stigmatizing it with that of the other. This exploits the market level of both brands and increases the added value for the co-branding product, for which customers are willing to pay a premium. Companies enter into a contract to take advantage of the mutual benefits they can derive from such an association. It must include clauses allowing both companies to use their respective brands such as logos, colour schemes and design philosophy in the development and implementation of the hybrid product, as well as restrictions on those licenses to use those trademarks. It is necessary to decide who owns the intellectual property rights of the co-branding product and the share of each party in it. IN WITNESS WHEREOF, the “owner” and “supplier” parties executed this co-fire contract as of 16.11.2011 (MM/DD/YY).